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Small Hardwood Companies vs. Big Brands: What’s the Difference?

Updated: Nov 15

When it comes to purchasing hardwood flooring, consumers often find themselves weighing options between small, independent hardwood companies and large, established brands. Both have their unique advantages and considerations. In this blog, we’ll explore the key differences between small hardwood companies and big brands, helping you make an informed decision for your flooring needs.

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1. Quality and Craftsmanship

Small Hardwood Companies: Small hardwood companies often pride themselves on craftsmanship and quality. Many focus on artisanal methods and take great care in selecting their materials. They may offer custom options and a level of attention to detail that large manufacturers can sometimes overlook. If you’re looking for unique, handcrafted products, a small company might be your best bet.

Big Brands: Larger brands often have the resources to maintain strict quality control processes across their production lines. While they may produce a wider range of styles and finishes, the focus can sometimes shift toward efficiency over individual craftsmanship. However, many reputable big brands still prioritize quality, especially those with a long-standing history in the industry.

2. Product Variety

Small Hardwood Companies: Small companies may offer a limited selection of products, often specializing in specific styles, species, or finishes. This niche focus can result in unique offerings that aren’t available from larger brands. If you’re seeking something distinct or tailored to a specific aesthetic, a small hardwood company may have just what you need.

Big Brands: Large manufacturers usually have a broader range of products, including various styles, colors, and finishes. This variety can be advantageous for consumers looking for something specific or those who want to compare multiple options in one place. Big brands also often offer different lines at various price points, catering to a wider audience.

3. Customer Service and Support

Small Hardwood Companies: Customer service at small hardwood companies often feels more personal. With fewer customers to manage, these companies can provide individualized attention and support. If you have questions or need assistance with your flooring project, you might find it easier to connect with knowledgeable staff who are genuinely invested in your satisfaction.

Big Brands: While larger companies may have robust customer service departments, the experience can sometimes feel less personal. However, big brands often have extensive resources for customer support, including online help centers, FAQs, and dedicated representatives for inquiries. The trade-off may be the level of personalized service you receive.

4. Pricing and Affordability

Small Hardwood Companies: Pricing at small hardwood companies can vary widely. While some offer competitive prices for high-quality products, others may charge a premium for custom work and unique designs. It’s essential to compare prices and understand the value of what you’re purchasing, as the craftsmanship and quality may justify a higher price tag.

Big Brands: Large manufacturers benefit from economies of scale, which can translate to lower prices for consumers. They often have sales, promotions, and financing options that make their products more accessible. However, it’s essential to consider the overall value and quality, as cheaper options may not always provide the durability or aesthetics you desire.

5. Sustainability Practices

Small Hardwood Companies: Many small hardwood companies emphasize sustainable practices, sourcing wood from responsible forests and employing eco-friendly production methods. If environmental impact is a priority for you, researching the sustainability practices of smaller brands can be worthwhile.

Big Brands: While some large manufacturers are also committed to sustainability, their scale can sometimes complicate these efforts. However, many big brands are increasingly adopting eco-friendly practices and achieving certifications to prove their commitment to sustainability.

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Conclusion

Choosing between a small hardwood company and a big brand ultimately depends on your preferences, needs, and values. Small companies often offer unique products and personalized service, while larger brands provide a wide variety and competitive pricing.


Before making a decision, consider factors such as product quality, customer service, pricing, and sustainability practices. By understanding the differences and weighing your options, you can find the perfect hardwood flooring solution that meets your style and budget, while supporting the type of business model that aligns with your values.

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